Sebago, the footwear company that has delivered genuine hand crafted performance since 1946, is celebrating the start of Christmas festivities this weekend with the London debut of their much loved ‘Sebago Shoeboat’ and 20% discount in store on selected lines.

The Shoeboat is taking part in the ‘free Shop West End VIP Weekend’ running throughout Saturday, December 10th and Sunday, December 11th, tipped to be the shopping experience of the season, it will be the place to seen this month. The Sebago activity will focus on Regent Street, home of the newly opened Sebago Flagship Store.

Shoppers will experience a stress free, fun atmosphere with Regent Street transformed into a pedestrianized Christmas event over two days. As well as in store discounts Sebago will be offering you the chance to win over 24 prizes across shoes, apparel and accessories.

The Shoeboat will be anchored opposite the Sebago Store at 78 Regent Street with festive giveaways including mince pies and balloons for the younger visitors. The boat is modelled on the ‘Dockside’, the iconic Sebago shoe that ‘started it all’, with genuine moccasin handsewn construction wrapping the foot in a single piece of leather.

There will be the chance to buy shoes, clothing and accessories from the diverse array of Sebago lines showcased in store. Adie Callaghan, Marketing Manager Northern Europe at Sebago sees this coming weekend as a relaxing, stylish event:

“This is the perfect ointment to calm you during the sometimes hectic Christmas shopping days, the Sebago London Store will be offering not only discounts and prizes but it will also be featuring the latest lines from the premium footwear company. It may well be the answer to those Christmas present worries”.